Sunday, February 21, 2010

Chapter 2 The Field of Communication in Historical and Contemporary Perspective

- The three pillars of persuasion
  • ethos - speaker's credibility
  • pathos - listeners's emotion
  • logos - logic and reasoning
- Conducting research in Communication
  • Quantitative research - survey, statistics, questionnaire, experiment
  • Qualitative research - textual analysis, ethnography, historical research
  • Critical Research - triangulation( studying phenomenon in multiple ways)
- The breadth of the communication field
  • Intrapersonal Communication - self talk
  • Interpersonal Communication - communication between people
  • Performance Studies - perform our personal, professional, social identities
  • Group and team communication - small group communication
  • Mass Communication - how media represent and influence cultural value
  • Organizational Communication -
  • Technologies of Communication
  • Public Communication
  • Intercultural Communication - increase out insight into different cultures
  • Ethics and Communication
- Themes in the communication field
  • Symbolic Activities - basis of language, thinking and nonverbal communication
  • Meaning
  • Ethics - philosophy that focuses on moral principles and codes of conduct

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